Wednesday, November 5, 2008

Toys"R"Us




Toys“R”Us, Inc. Kicks Off Annual Toys For Tots Campaign!

Today and tomorrow, Toys“R”Us and Babies“R”Us stores across the country will celebrate the launch of the “Make A Difference” campaign to support the Marine Toys for Tots Foundation’s annual toy drive. Marines and other Toys for Tots representatives will be stationed at retail locations nationwide Thursday, November 6 and Friday, November 7 to welcome guests and accept toy and monetary donations in an effort to make the holidays brighter and bring a message of hope to the more than 13 million children living in poverty in the United States.

New, unwrapped toys will be collected at Toys“R”Us and Babies“R”Us stores nationwide through Sunday, December 7 and distributed to children in the communities where they are donated. In addition, the company will collect cash contributions through Wednesday, December 24 in all its stores and online at www.Toysrus.com/ToysForTots.

This is the fifth anniversary of the partnership between Toys“R”Us, Inc. and Toys for Tots, and Toys“R”Us, Inc. is the largest retail partner in the organization’s more than 60-year history. Throughout the past four years, the company has raised more than $13.5 million and collected more than 1.2 million toys for Toys for Tots. To kick off this year’s campaign, the Toys“R”Us Children’s Fund awarded Toys for Tots a $100,000 grant to help Toys for Tots representatives around the country jumpstart their holiday shopping.

Visitors to the company’s dedicated Toys for Tots microsite, www.Toysrus.com/ToysForTots, will find the “ABCs of Giving,” a list of tips for parents to use when discussing the importance of charitable giving with their children, a “Wish List” of suggested donations of toys and other items and additional information about the partnership between Toys“R”Us, Inc. and Toys for Tots.

“This partnership unites community members with a common goal of bringing joy to children during the Christmas season. Each year I’m impressed by the incredible enthusiasm that Toys“R”Us and Babies“R”Us customers and employees have for this program,” said Lt. General Pete Osman, USMC (Ret), President and CEO, Marine Toys for Tots Foundation. “We are always grateful for their generosity, and as we begin the fifth year of this partnership, we want to deliver more toys than ever before to bring happiness and hope to those children who need it most.”

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