Toy Industry Association

Toy Industry Foundation to Launch the Holiday Season with a Toy Distribution for 5,000 Children at MacDill Air Force Base

The Toy Industry Foundation (TIF) continuously strives to put smiles on the faces of children in need, and this holiday season will be no exception, when TIF and Boys & Girls Clubs of America (BGCA) launch the winter festivities with their largest toy distribution to date.

As part of the TIF-BGCA Play Comforts partnership – which focuses on bringing the joy of play to the children of military families on our nation’s bases with the highest deployment rates – the November 17th distribution will reach more than 5,000 children at Florida’s MacDill Air Force Base.

“Members of the toy industry are deeply committed to giving back to our military families who have made great sacrifices for our country,” said Jean Butler, Executive Director of TIF. “Children who are missing one or both parents because they are deployed on active duty are in special need of comfort. The toy industry and the TIF are pleased to provide these small gifts that will inspire the joy of play and help give these kids something to smile about.”

Brand new toys and games from the TIF’s Toy Bank – which receives thousands of toys, games, and plush products year-round from toy manufacturers, retailers and distributors from across the country – will be accepted by senior MacDill Air Force officials on behalf of the Air Force community.

“We are extraordinarily grateful for the Toy Industry Foundation’s continuous generosity,” said Terrill D. Wicks, BGCA’s Vice President of Military Services and International Projects. “Their unwavering support for our military youth is greatly appreciated.”

The Toy Industry Foundation is a nonprofit organization whose mission is to bring joy, comfort, and learning to children in need through toys and play. The Play Comforts campaign was launched during the 2009 holiday season and is the only known toy distribution program to support every branch of the U.S. military. By the end of 2010, TIF and BGCA will have donated 25,000 toys to military children through Play Comforts.

Toys"R"Us

Toys“R”Us, Inc. Celebrates the 60th Anniversary Of Trick-Or-Treat For UNICEF

Toys“R”Us, Inc. has partnered with the U.S. Fund for UNICEF to celebrate the 60th anniversary of Trick-or-Treat for UNICEF. This well-known campaign encourages youth in America to help children around the world by collecting donations during the Halloween season while gathering treats for themselves.

Toys“R”Us and Babies“R”Us stores will serve as destinations for kids and families across the country to obtain the iconic Trick-or-Treat for UNICEF collection boxes, available through October 30, while supplies last. In addition, customers can make monetary donations benefiting the U.S. Fund for UNICEF through October 30 at all “R”Us® locations nationwide and online at Toysrus.com/UNICEF. The dedicated microsite at Toysrus.com/UNICEF allows visitors to learn more about Trick-or-Treat for UNICEF and features tips to keep kids safe on Halloween.

Toys“R”Us will also offer trick-or-treaters across the country the opportunity to design their very own Trick-or-Treat for UNICEF box. On October 30, Toys“R”Us stores nationwide will hold the “Geoffrey’s Halloween Parade Featuring Crayola!” event. During this event and while supplies last, little ones can dress up in their Halloween costumes, get a spooky reusable bag, take part in festive activities around the store and decorate a special Trick-or-Treat for UNICEF collection box to coordinate with their costumes, so that their trick-or-treating experience is extra special this Halloween.