Toys "R" Us

Toys“R”Us Helps Kids Enjoy a ‘Spooktacularly’ Safe Halloween!

Soon, children everywhere will dress up as their favorite characters for a day of haunted happenings, tricks and treats. To help kids stay safe on Halloween, Toys“R”Us announced that it has updated its dedicated safety microsite at www.Toysrus.com/Safety with Halloween-themed tips from Safe Kids Worldwide, the world’s leading childhood injury prevention organization. Toys“R”Us stores across the country will also host special Trick “R” Treat events on October 31 from 1 – 5pm, offering parents and kids a safe place for fun on All Hallows Eve. Kids can participate in “Geoffrey’s Costume Parade,” collect treats and even take “Geoffrey’s Safety Pledge.”

“We love kids, and we want to help keep them safe at all times, including when they’re dressing up as their favorite ghouls, princesses or superheroes on Halloween,” said Greg Ahearn, Senior Vice President, Marketing and e-Commerce, Toys“R”Us, U.S. “As our littlest customers prepare for their Halloween celebrations, we’re helping parents avoid any real scares by offering Halloween safety tips, along with a broad assortment of Halloween safety products, reflective accessories for costumes and more.”

Halloween-focused tips will remain on the company’s dedicated safety microsite throughout the month of October. Topics parents will find helpful while preparing their children for an evening of ghostly glee include:

· How to choose the right costume for a child

· Helpful safety accessories for trick-or-treating

· How to ensure the treats kids receive are safe to eat

· Halloween safety products and accessories

On Friday, October 31 from 1 – 5pm, all Toys“R”Us stores across the country will host a ‘spooktacularly’ safe Halloween celebration for kids and families. Children ages 3 and up who attend the in-store Trick“R”Treat event, can:

· Dress up in their favorite ghoulish garb and receive a complimentary, reusable and reflective Trick“R”Treat bag, filled with safety tips and accessories, while supplies last;

· Join Geoffrey the Giraffe as he leads a costume parade around the store every hour on the hour, from 1 – 5pm, picking up treats along the way, while supplies last;

· Take home “Geoffrey’s Safety Pledge,” a checklist with key tips for parents to review with their children before trick-or-treating, created by Toys“R”Us and Safe Kids Worldwide.

When gearing up for Halloween, parents and kids can find everything they’re looking for at Toys“R”Us stores and http://www.toysrus.com/.

Britax

Britax Training Seat Giveaway at Leadership Conference

Back by popular demand! Britax Child Safety is providing (1) Frontier Harness-2-Booster seat to each coalition that is a current recipient of a Buckle Up grant directly from Safe Kids. Forms were distributed by Britax at the Leadership conference and those not distributed have been mailed via U.S. Mail service. PLEASE use these seats for training purposes only.
Please note these forms must be returned to Sarah Tilton at Britax no later than Friday, November 21, 2008 (submission information is on the bottom of the form – you can fax them to 704-409-3195). Forms received after that date will not be processed. The Frontier seats will be shipped beginning in January 2009.

If you have any questions, please contact Sarah Tilton at Britax Child Safety, Inc. at Stilton@BritaxUSA.com

Toys "R" Us

TOYS"R"US ANNOUNCES 2008 HOT TOY LIST FOR THE HOLIDAY SEASON

The Toy Authority Reveals 36 New Toys Guaranteed to Top Christmas Wish Lists and Selects the "Fabulous 15" Representing the Best of the Season WAYNE, NJ (September 25, 2008)

With the official start of the holiday shopping season only weeks away, today Toys"R"Us announced its 2008 Hot Toy list, representing the definitive selection of toys that will top kids' wish lists this holiday season. The company's predicted list of the biggest holiday "must-haves" features 36 new toys that are sure to delight and excite kids across the country when they open their Christmas presents. Carefully selected after a comprehensive review process, items on the list are organized by age from "Baby's First Christmas" to "Big Kids" and serve as a starting point to help parents, friends and family find the perfect gift for any child. From the overall list, the "Fabulous 15" were selected to represent the very best toys of the season. All items featured on the list are available at Toys"R"Us stores nationwide and at www.Toysrus.com/HotToys.

"After a thorough evaluation of all new toy introductions throughout the year, and consultations with our global merchandising team in 34 countries, Toys"R"Us has the unique ability to provide our guests with THE ultimate list of items certain to bring big smiles to kids' faces – the Toys"R"Us Hot Toy list," said Karen Dodge, Senior Vice President, Chief Merchandising Officer, Toys"R"Us, U.S. "With new toy shipments arriving in our stores daily, customers will have a better chance of finding the hottest toys, in stock, at Toys"R"Us than anywhere else."