Tuesday, February 3, 2009

Toys"R"Us Travel Safety Initiative




Toys“R”Us, Inc. And Safe Kids Worldwide Partner to Offer Tips to Help Parents Keep Kids Safe When On-The-Go

Parents and Caregivers Urged to Practice Simple Travel Safety Measures to Prevent Unintentional Childhood Injuries and Deaths

To help prevent childhood injuries when on-the-go and away from home, Toys“R”Us, Inc. has partnered with Safe Kids Worldwide to offer parents and caregivers valuable travel safety tips.

“We love kids, and helping parents create fun, happy memories for their children is at the heart of what we do at Toys“R”Us. To that end, we remain committed to helping keep children safe at all times, including while traveling,” said Jerry Storch, Chairman and CEO, Toys“R”Us, Inc. “We hope parents and caregivers will utilize the valuable safety information we have developed with Safe Kids Worldwide to help ensure family trips and vacations with little ones are enjoyable and injury-free.”

From planning for the journey to making sure kids have everything they need to be safe and happy when they arrive at their final destination, preparation is required for every stage of the trip. Tips are available at www.Toysrus.com/Safety on several topics, including Preparing for the Journey and the Destination, Getting There, On-theGo Sleep, On-the-Go Meals, and In a Crowd.

“When families are enjoying time away together, it can be easy to let important safety routines fall by the wayside. Safety requires constant vigilance, especially in unfamiliar places where children face unknown hazards,” said Mitch Stoller, President and CEO, Safe Kids Worldwide. “Taking the simple precautionary steps outlined in the tips we’ve developed with Toys“R”Us will help ensure safe travels.”

A broad assortment of safety items – from car seats and first aid kits to baby monitors and sleepsacks – are available at Toys“R”Us and Babies“R”Us stores nationwide and on http://www.toysrus.com/. In addition, trained and knowledgeable employees are always on

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer. Currently it sells merchandise through more than 1,550 stores, including 847 Toys“R”Us and Babies“R”Us stores in the U.S., more than 700 international stores in 33 countries, which includes licensed and franchise stores, and through its Internet site at http://www.toysrus.com/.

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