Toys"R"Us

TOYS"R"US, INC. AND SAVE THE CHILDREN LAUNCH INITIATIVE TO PROVIDE BLANKETS TO INFANTS IN NEED IN THE UNITED STATES

Bundled in Hope Campaign to Include In-Store and Online Fundraising and Feature an Auction of Baby Blankets Designed by Jennifer Garner, Julianne Moore, Marcia Cross and Other Celebrity Moms WAYNE, NJ (May 4, 2009) - Toys"R"Us, Inc. launched a nationwide campaign to help provide baby blankets to thousands of infants in need in the United States, in collaboration with Save the Children. With monetary donations collected in Toys"R"Us and Babies"R"Us stores across the country and online at www.Toysrus.com/BundledinHope, Save the Children will purchase baby blankets for infants in the most impoverished parts of the United States. The funds raised will also help Save the Children provide ongoing support in these regions through a comprehensive early childhood development program.

"At Toys"R"Us, Inc., we love kids and helping them in times of need is one of the core values of our company. Knowing that millions of babies go without even the most basic essentials, such as a blanket, was a call to action for the "R"Us family," said Jerry Storch, Chairman and CEO, Toys"R"Us, Inc. "We are proud to partner with Save the Children to help provide warm, comforting blankets to needy children nationwide."

In addition, for the first time ever, Toys"R"Us, Inc. will utilize its popular "R"Us Baby Registry to fundraise by offering expectant parents the opportunity to request donations for the Bundled in Hope campaign from friends and family purchasing items from their registry. New and existing registrants are eligible to join the fundraising program now through Saturday, July 11.

Also as part of the program, Toys"R"Us, Inc. and Save the Children have engaged celebrity moms to support the Bundled in Hope campaign by designing one-of-a-kind baby blankets that will be auctioned online. The entire winning auction bid will be donated to Save the Children to purchase and distribute blankets across the country and raise awareness for its programs in the United States.

Baby blanket designs by Marcia Cross, Jamie Lee Curtis, Isla Fisher, Jennifer Garner, Jennie Garth, Melissa Joan Hart, Julianne Moore, Kyra Sedgwick, Niki Taylor and Kerri Walsh will be featured online at www.Toysrus.com/BundledinHope, which also includes a link to the auction site to bid on the blankets. The auction begins on Mother's Day and runs through Saturday, July 11. In addition, visitors to the Bundled in Hope microsite can find personal baby blanket stories from Lorraine Bracco, Jamie Lee Curtis, Julianne Moore and Kerri Walsh, among others.