“R”Us Stores Launch Fundraising Campaign To Benefit Autism Speaks
Toys“R”Us and Babies“R”Us stores nationwide are kicking off a nine-week in-store fundraising campaign to benefit Autism Speaks. From Sunday, March 1 through Friday, May 1, donations will be collected in more than 800 “R”Us stores across the country and online at www.Toysrus.com/AutismSpeaks to coincide with Autism Awareness Month in April.
“With so many children affected by autism, our partnership with Autism Speaks is especially meaningful for many of our customers, as well as our employees,” said Jerry Storch, Chairman and CEO, Toys“R”Us, Inc. “We love kids, and we’re proud to raise money and awareness in our stores to help Autism Speaks provide a voice for those children and families impacted by the disorder.”
To increase public awareness about the disorder, Toys“R”Us, Inc. has partnered once again with the National Lekotek Center, an independent organization dedicated to children with disabilities, and Autism Speaks, to develop a special edition of the Toys“R”Us Toy Guide for Differently-Abled Kids that identifies “Ten Toys That Speak To Autism.” These items promote the development of language, creativity and social skills, and are toys that children with autism spectrum disorders can play with alongside their siblings and friends. Information about the toys is available in all stores nationwide.
New this year, the site will feature a portrait gallery of children with autism taken by photographer Thomas Balsamo, an artist with extensive experience working with special needs children. Mr. Balsamo also photographed all of the children featured in the company’s in-store signage for the campaign.
“Toys“R”Us and Babies“R”Us are in a unique position to reach thousands of parents and caregivers each day to provide them with valuable information about autism screening and early warning signs,” said Mark Roithmayr, President of Autism Speaks. “We are thrilled to have them support our research and advocacy efforts as we continue to work toward solving the autism puzzle.”
Toys“R”Us and Babies“R”Us stores nationwide are kicking off a nine-week in-store fundraising campaign to benefit Autism Speaks. From Sunday, March 1 through Friday, May 1, donations will be collected in more than 800 “R”Us stores across the country and online at www.Toysrus.com/AutismSpeaks to coincide with Autism Awareness Month in April.
“With so many children affected by autism, our partnership with Autism Speaks is especially meaningful for many of our customers, as well as our employees,” said Jerry Storch, Chairman and CEO, Toys“R”Us, Inc. “We love kids, and we’re proud to raise money and awareness in our stores to help Autism Speaks provide a voice for those children and families impacted by the disorder.”
To increase public awareness about the disorder, Toys“R”Us, Inc. has partnered once again with the National Lekotek Center, an independent organization dedicated to children with disabilities, and Autism Speaks, to develop a special edition of the Toys“R”Us Toy Guide for Differently-Abled Kids that identifies “Ten Toys That Speak To Autism.” These items promote the development of language, creativity and social skills, and are toys that children with autism spectrum disorders can play with alongside their siblings and friends. Information about the toys is available in all stores nationwide.
New this year, the site will feature a portrait gallery of children with autism taken by photographer Thomas Balsamo, an artist with extensive experience working with special needs children. Mr. Balsamo also photographed all of the children featured in the company’s in-store signage for the campaign.
“Toys“R”Us and Babies“R”Us are in a unique position to reach thousands of parents and caregivers each day to provide them with valuable information about autism screening and early warning signs,” said Mark Roithmayr, President of Autism Speaks. “We are thrilled to have them support our research and advocacy efforts as we continue to work toward solving the autism puzzle.”
Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund also proudly serve as the national sponsor of the Autism Speaks Walk Now for Autism program, a series of more than 75 walk events in cities coast-to-coast. Toys“R”Us, Inc. employees nationwide are again joining in the effort by forming regional walk teams in their local communities. The complete schedule of Autism Speaks Walk Now for Autism events can be found at www.WalkNowforAutism.org
No comments:
Post a Comment