Tuesday, April 29, 2008

MEGA Brands



MEGA BRANDS PARTNERS WITH INTERTEK TO EXCEED CURRENT SAFETY STANDARDS WITH NEW MAGNETIC CONSTRUCTION TOY

MEGA Brands is set to launch a revolutionary new magnetic toy construction system called MagNext. This new system will allow for the safest possible magnetic play and will make it possible for children to create bigger, stronger and faster builds.

MagNext will be the first magnetic construction system to have no small parts that contain magnets, setting a new standard in the toy industry, both in terms of safe magnetic play and innovation in the magnetic construction category.

“Children's safety is our number one priority,” stated Marc Bertrand, President and Chief Executive Officer of MEGA Brands. “MEGA Brands is committed to creating the highest safety standards in the toy industry and we are passionate about our quest for zero defects in all the toys we make and our mission for safety without compromise.”

Through a partnership with Intertek, one of the world's leading quality and safety labs, MEGA created a first of its kind ‘ingestion gauge’ that led to the development of MagNext, a line that exceeds all current magnetic toy safety standards.

“We're proud to partner with MEGA Brands to help them achieve their goal of developing a new zero defects program that will set the highest safety standard in the toy industry,” expressed Gene Rider, Vice-President of Intertek.

The design of the core MagNext pieces has been tested and analyzed by Intertek. In addition to leading the way in safety with the new ingestion test, the manufacturing process for these parts has improved by insert-molding the magnets into the plastic parts.

Going forward, Intertek will also apply the most stringent and state-of-the-art safety testing process on all new MEGA toy lines. MEGA’s alignment with Intertek is a testament to its commitment and dedication to creating the highest safety standards in the toy industry. This partnership will reinforce MEGA’s unparalleled dedication to safe toys and practices, and its reputation as a trusted brand when it comes to safety.

No comments: